Case Study - Building a consistent newsletter voice for pharma clients
Delivering monthly healthcare newsletters that combine timely industry insights with a dependable editorial process.
- Client
- UK MedComms Agency
- Service
- Digital & Social Media
The challenge
The agency needed regular newsletter content that balanced topical relevance, audience-specific messaging, and brand consistency, all while meeting tight monthly deadlines.
The approach
I research and pitch healthcare, pharmaceutical, and research themes that align with each client’s content calendar and priorities.
Drafts weave in client updates, publication wins, and strategic calls-to-action, shaped for audiences ranging from HCPs to life sciences stakeholders.
Each edition is edited for tone, flow, and formatting so the final copy is press-ready and consistent from month to month.
Close collaboration with the agency team ensures topics stay relevant and approvals remain on track.
The outcome
The newsletters provide clients with ongoing thought leadership content that keeps audiences engaged and reinforces the agency’s value as a strategic partner.