Case Study - Turning complex conditions into compassionate guidance
Creating patient and caregiver education materials that translate complex medical terminology into clear, supportive guidance.
- Client
- Health Charity
- Service
- Medical Content
The challenge
The charity required a comprehensive resource that could help patients and caregivers understand a complex chronic condition. It needed to be scientifically accurate, emotionally supportive, and accessible to readers with a wide range of health literacy.
The approach
I collaborated with the charity team to break down technical terminology into plain, reassuring language while preserving the scientific intent.
The content was structured around the most common questions from patients and caregivers so readers could find answers quickly and confidently.
Practical tips and signposts to wider support services were woven throughout to guide families toward additional help.
Tone and style guidelines were refined with the charity to balance empathy with clarity, ensuring the resource sounded like an extension of their team.
The outcome
The final education pack became a go-to reference for the charity’s community, praised for its clarity and compassionate delivery. Published both online and in print, it now underpins ongoing outreach and support initiatives.